China Southern Airlines
2020 Media Kit
China Southern Airlines
Headquarters: Guangzhou
Passenger Capacity: approx 11,600,000 per month
Fleet size: 840+ (Passenger and Cargo)
Fight Frequency: approx. 13,510 weekly
No. of Frequent Travelers: 19,850,000
No. of Routes: 1000+ Routes Worldwide network/coverage
World Wide Coverage
Global Aviation Network
1186 Destinations: CZ has more than 3,000 flights connecting 40 countries and districts, reaching 224 major destinations around the globe.
104 Worldwide Offices: 50 offices in China and 54 abroad, providing intimate air traveling services for passengers.
5 Subsidiary Airlines: Chongqing Airlines, Guizhou Airlines, Xiamen Airlines, Shantou Airlines, Zhuhai Airlines
- No. 1 fleet size in Asia, No. 3 fleet size in the world
- Highest number of routes and destinations in Asia
- No. 1 passenger capacity in Asia, No. 3 in the world
High-end Chinese Market
The Chinese luxury goods consumption amounted to US 117 billion dollars, while the total global luxury goods market had reached a record high at US 217 billion dollars, meaning that the Chinese have bought for 46% of global luxury products. (Data Source: Fortune Character & Fortune China Institute of “2014 China Luxury Report”)
Chinese consumers prefer to do shopping overseas. They tend to buy jewelry, handbags and high-end cosmetics in Hong Kong. (Data Source: Fortune Character & Fortune China Institute “2014 China Luxury Report”).
More than 70% of Chinese middle-class respondents said that they would buy luxury products when traveling abroad. Cosmetics, watches, and handbags are the most popular among them. (Data Source: KPMG “Sixth annual report on China’s luxury market”)
2013 outbound tourism accounted for 107 million with an increase of 15%. Outbound tourism consumption achieved US 128.7 billion in 2013 with an increase of 20% (Data Source: “Annual Report of China Outbound Tourism Development (2013-2014)”)
Advantageous Media – Online
China Southern Airlines Application
Launch-Screen Advertisement
Homepage Focus Picture Advertisement
China Southern Airlines WeChat
WeChat Account Co-Branding
WeChat Account Banner Advertisement
Advantageous Media – Offline
China Southern Airlines Inflight Magazines
Readers Profile
Gateway Magazine
Launched in 1985, Gateway is China’s first domestic in-flight magazine.
Positioned as a high-end consumer magazine, it provides people with the choices of the way of being, thinking and aesthetic. Gateway has become a lifestyle and consumer journal with contents including finance, fashion, leisure, and culture.
It is well-received by high-end passengers. Its readership comprises highly educated professionals who have high income and high spending power, business leaders, and executives of enterprises and government agencies.
- Asia’s largest aircraft magazine
- Advertisers’ favorite fashion and consumption journals in 2009
- Guangdong Excellent Journal – Brand Journal in 2010
- HuiCong CHC2012 aircraft magazine with highest elite audience percentage
- Top 30 in 2013-2014 China’s newspapers and magazines with highest advertising value
- Aircraft magazine with the widest penetration and the largest audience in Asian regional routes
Release Channel: China Southern Airlines Flights
Release Cycle: Monthly, 1st of each month
Ad Reservation: 15 days before publication
Volume: 380,000 copies per release (***)
Number of Readers Per Month: > 10 Million
Printing Specifications: 278mmX210mm, Full Color 4+4C, 70g UPM paper for inner page
| ROP | RMB | USD |
|---|---|---|
| Full Page | 325,000 | 46,854.28 |
| 1st Fixed Full Page | 401,000 | 57,810.99 |
| 2nd Fixed Full Page | 383,000 | 55,215.96 |
| 3rd Fixed Full Page | 372,000 | 53,630.13 |
| Fixed ROP | 356,000 | 51,323.45 |
| Double Page Spread | 586,000 | 84,481.86 |
| 1st Fix Double Page Spread | 718,000 | 103,511.91 |
| 2nd Fix Double Page Spread | 695,000 | 100,196.07 |
| 3rd Fix Double Page Spread | 671,000 | 96,736.60 |
| Fix Double Page Spread | 645,000 | 92,987.72 |
| 1/2 Page | 272,000 | 39,213.43 |
| 1/3 Page | 243,000 | 35,032.58 |
| PREMIUM POSITION | RMB | USD |
|---|---|---|
| Front Cover Gatefold | 1,308,000 | 188,570.44 |
| Inside Front Cover Spread | 1,166,000 | 168,098.73 |
| 1st DPS Before Content | 842,000 | 121,388.62 |
| 2nd DPS Before Content | 806,000 | 116,198.60 |
| 3rd DPS Before Content | 742,000 | 106,971.91 |
| Fixed DPS Before Content | 699,000 | 100,772.74 |
| DPS Before Content | 660,000 | 95,150.22 |
| Fixed Before Content | 461,000 | 66,460.99 |
| Before Content | 399,000 | 57,522.63 |
| 1st Facing Content | 432,000 | 62,280.15 |
| 2nd Facing Content | 412,000 | 59,396.81 |
| Facing Content | 400,000 | 57,666.82 |
| Fixed DPS Between Content | 664,000 | 95,726.89 |
| DPS Between Content | 699,000 | 100,772.74 |
| Inside Back Cover | 370,000 | 53,341.79 |
| Facing Inside Back Cover | 326,000 | 46,998.44 |
| Inside Back Cover Spread | 646,000 | 93,131.88 |
| Outside Back Cover | 813,000 | 117,207.77 |
* price may change due to change in exchange rate or change without prior notice
NiHao Magazine
Savour the Luxury Lifestyle
A world-class magazine for affluent elites who are driven to discover and pursue a high-quality lifestyle.
- Bilingual in-fight magazine, reaching readers in China and around the globe.
- Education level: Over 90% of readers are university graduates or above.
- Position level: Over 70% of readers are departmental heads or above. Such a high-income group is willing to spend on luxury products.
- Received “Honorable Mention” for “Editorial Design, Single Spread.” at the 40th Print & Packaging Competition organized by Creativity Awards International.
Release Channel: China Southern Airlines, Business Class Lounge and Flights (Domestic and International Routes***)
Publishing Cycle: Monthly, every 15th of each month
Application Deadline: 15 Days before publication
Number of Readers Per Month: > 10 Million
Printing Specifications: 278mmX210mm, Full Color 4+4C, 100g MAP for inner page
| ROP | RMB | USD |
|---|---|---|
| Full Page | 167,000 | 24,075.89 |
| 1st Fixed Full Page | 203,000 | 29,265.90 |
| Fixed Full Page | 185,000 | 26,670.90 |
| Fix Double Page Spread | 315,000 | 45,412.61 |
| 1/2 Page | 111,000 | 16,002.54 |
| 1/3 Page | 87,000 | 12,542.53 |
| 1/4 Page | 56,000 | 8,408.28 |
| PREMIUM POSITION | RMB | USD |
|---|---|---|
| Front Cover Gatefold | 650,000 | 93,708.55 |
| Inside Front Cover Spread | 537,000 | 77,417.68 |
| 1st Facing Content | 225,000 | 32,437.58 |
| Facing Content | 203,000 | 29,265.90 |
| 1st DPS Before Content | 420,000 | 60,550.14 |
| DPS Before Content | 383,000 | 55,215.96 |
| Fixed Before Content | 225,000 | 32,437.58 |
| Before Content | 205,000 | 29,554.24 |
| DPS Between Content | 383,000 | 55,215.96 |
| Inside Back Cover | 223,000 | 32,149.24 |
| Facing Inside Back Cover | 195,000 | 28,112.57 |
| Outside Back Cover | 393,000 | 56,657.63 |
| Outside Back Cover Gatefold | 491,000 | 70,786.00 |
*price may change due to change in exchange rate or change without prior notice
Seat Headrest Covers
Change China Southern Airlines into your brand plane
The seat headrest cover refers to the pillow directly located above the cabin seat. The entire cabin is neatly arranged, giving the passengers a strong impact as if they were immersed in the brand. With 100% arrivals and long travels of more than 1.5 hours, the headrest covers deliver excellent publicity results.
Rear Headrest Cover: W 20cm x H 13cm
Front Headrest Cover: W 20cm x H 10cm
Airplane Tray Tables
Directly to the heart with folding and unfolding
The seat headrest cover refers to the pillow directly located above the cabin seat. The entire cabin is neatly arranged, giving the passengers a strong impact as if they were immersed in the brand. With 100% arrivals and long travels of more than 1.5 hours, the headrest covers deliver excellent publicity results.
Rear Headrest Cover: W 20cm x H 13cm
Front Headrest Cover: W 20cm x H 10cm
Airplane Boarding Passes
Always in Hand, Path to a Sticky Brand
The boarding pass a passenger’s for security check-in and boarding.
The media accompanies the passenger as he/she collects tickets, checks-in baggage, goes through security checks, waits and boards, claims baggage, etc., for as long as 6 hours, repeatedly exposing the ad to the passenger.
The media is distributed in the airport departure hall, and could specifically target customers from certain departure cities, a feature that other media does not possess.
Regular Size: W 203mm x H 83mm
Ticket Envelope
We Have a Way to the Elite
A ticket envelope is a paper envelope for passengers to keep boarding passes and security related documents.
The envelope mainly targets China Southern Airline’s Gold and Silver Card customers in the VIP lounges, and is the preferred contact media to penetrate into gold collars and elites.
Airport VIP Lounge Electronic billboards
Direct Access to the Elites
The lounge covers more than 25,000 first-class passengers, China Southern Airlines Pearl Gold/Silver Card members, and China Southern Airlines and SkyTeam Alliance members.
It is the preferred method to directly access the upper class and the elites
15 seconds/time, 120 times/day
Airplane Body Painting
Information Tipping Point
Phenomenal impact
A mobile outdoor media platform with striking visual tension. Long delivery cycles, frequent penetration among key cities across the country would help your grow its influence exponentially