China Southern Airlines
2020 Media Kit

China Southern Airlines

Airplane - China Southern Airlines

Headquarters: Guangzhou
Passenger Capacity: approx 11,600,000 per month
Fleet size: 840+ (Passenger and Cargo)
Fight Frequency: approx. 13,510 weekly
No. of Frequent Travelers: 19,850,000
No. of Routes: 1000+ Routes Worldwide network/coverage

World Wide Coverage

Airplanes - China Southern Airlines

Global Aviation Network 

1186 Destinations: CZ has more than 3,000 flights connecting 40 countries and districts, reaching 224 major destinations around the globe.

104 Worldwide Offices: 50 offices in China and 54 abroad, providing intimate air traveling services for passengers.

5 Subsidiary Airlines: Chongqing Airlines, Guizhou Airlines, Xiamen Airlines, Shantou Airlines, Zhuhai Airlines

  • No. 1 fleet size in Asia, No. 3 fleet size in the world
  • Highest number of routes and destinations in Asia
  • No. 1 passenger capacity in Asia, No. 3 in the world

High-end Chinese Market

Passengers - China Southern Airlines

The Chinese luxury goods consumption amounted to US 117 billion dollars, while the total global luxury goods market had reached a record high at US 217 billion dollars, meaning that the Chinese have bought for 46% of global luxury products. (Data Source: Fortune Character & Fortune China Institute of “2014 China Luxury Report”)

Chinese consumers prefer to do shopping overseas. They tend to buy jewelry, handbags and high-end cosmetics in Hong Kong. (Data Source: Fortune Character & Fortune China Institute “2014 China Luxury Report”).

More than 70% of Chinese middle-class respondents said that they would buy luxury products when traveling abroad. Cosmetics, watches, and handbags are the most popular among them. (Data Source: KPMG “Sixth annual report on China’s luxury market”)

2013 outbound tourism accounted for 107 million with an increase of 15%. Outbound tourism consumption achieved US 128.7 billion in 2013 with an increase of 20% (Data Source: “Annual Report of China Outbound Tourism Development (2013-2014)”)

Advantageous Media – Online

China Southern Airlines Application

Launch-Screen Advertisement

Homepage Focus Picture Advertisement

China Southern Airlines WeChat

WeChat Account Co-Branding

WeChat Account Banner Advertisement

Advantageous Media – Offline

China Southern Airlines Inflight Magazines

Nihao magazine, Gateway Magazine - China Southern Airlines

Readers Profile

Gateway Magazine

Launched in 1985, Gateway is China’s first domestic in-flight magazine.

Positioned as a high-end consumer magazine, it provides people with the choices of the way of being, thinking and aesthetic. Gateway has become a lifestyle and consumer journal with contents including finance, fashion, leisure, and culture.

It is well-received by high-end passengers. Its readership comprises highly educated professionals who have high income and high spending power, business leaders, and executives of enterprises and government agencies.

  • Asia’s largest aircraft magazine
  • Advertisers’ favorite fashion and consumption journals in 2009
  • Guangdong Excellent Journal – Brand Journal in 2010
  • HuiCong CHC2012 aircraft magazine with highest elite audience percentage
  • Top 30 in 2013-2014 China’s newspapers and magazines with highest advertising value
  • Aircraft magazine with the widest penetration and the largest audience in Asian regional routes

Release Channel: China Southern Airlines Flights
Release Cycle: Monthly, 1st of each month
Ad Reservation: 15 days before publication

Volume: 380,000 copies per release (***)
Number of Readers Per Month: > 10 Million

Printing Specifications: 278mmX210mm, Full Color 4+4C, 70g UPM paper for inner page

Gateway ROP
ROP RMB USD
Full Page 325,000 46,854.28
1st Fixed Full Page 401,000 57,810.99
2nd Fixed Full Page 383,000 55,215.96
3rd Fixed Full Page 372,000 53,630.13
Fixed ROP 356,000 51,323.45
Double Page Spread 586,000 84,481.86
1st Fix Double Page Spread 718,000 103,511.91
2nd Fix Double Page Spread 695,000 100,196.07
3rd Fix Double Page Spread 671,000 96,736.60
Fix Double Page Spread 645,000 92,987.72
1/2 Page 272,000 39,213.43
1/3 Page 243,000 35,032.58
Gateway Premium
PREMIUM POSITION RMB USD
Front Cover Gatefold 1,308,000 188,570.44
Inside Front Cover Spread 1,166,000 168,098.73
1st DPS Before Content 842,000 121,388.62
2nd DPS Before Content 806,000 116,198.60
3rd DPS Before Content 742,000 106,971.91
Fixed DPS Before Content 699,000 100,772.74
DPS Before Content 660,000 95,150.22
Fixed Before Content 461,000 66,460.99
Before Content 399,000 57,522.63
1st Facing Content 432,000 62,280.15
2nd Facing Content 412,000 59,396.81
Facing Content 400,000 57,666.82
Fixed DPS Between Content 664,000 95,726.89
DPS Between Content 699,000 100,772.74
Inside Back Cover 370,000 53,341.79
Facing Inside Back Cover 326,000 46,998.44
Inside Back Cover Spread 646,000 93,131.88
Outside Back Cover 813,000 117,207.77

* price may change due to change in exchange rate or change without prior notice

NiHao Magazine

Savour the Luxury Lifestyle
A world-class magazine for affluent elites who are driven to discover and pursue a high-quality lifestyle.

  • Bilingual in-fight magazine, reaching readers in China and around the globe.
  • Education level: Over 90% of readers are university graduates or above.
  • Position level: Over 70% of readers are departmental heads or above. Such a high-income group is willing to spend on luxury products.
  • Received “Honorable Mention” for “Editorial Design, Single Spread.” at the 40th Print & Packaging Competition organized by Creativity Awards International.

Release Channel: China Southern Airlines, Business Class Lounge and Flights (Domestic and International Routes***)
Publishing Cycle: Monthly, every 15th of each month
Application Deadline: 15 Days before publication

Number of Readers Per Month: > 10 Million

Printing Specifications: 278mmX210mm, Full Color 4+4C, 100g MAP for inner page

NiHao ROP
ROP RMB USD
Full Page 167,000 24,075.89
1st Fixed Full Page 203,000 29,265.90
Fixed Full Page 185,000 26,670.90
Fix Double Page Spread 315,000 45,412.61
1/2 Page 111,000 16,002.54
1/3 Page 87,000 12,542.53
1/4 Page 56,000 8,408.28
NiHao Premium
PREMIUM POSITION RMB USD
Front Cover Gatefold 650,000 93,708.55
Inside Front Cover Spread 537,000 77,417.68
1st Facing Content 225,000 32,437.58
Facing Content 203,000 29,265.90
1st DPS Before Content 420,000 60,550.14
DPS Before Content 383,000 55,215.96
Fixed Before Content 225,000 32,437.58
Before Content 205,000 29,554.24
DPS Between Content 383,000 55,215.96
Inside Back Cover 223,000 32,149.24
Facing Inside Back Cover 195,000 28,112.57
Outside Back Cover 393,000 56,657.63
Outside Back Cover Gatefold 491,000 70,786.00

*price may change due to change in exchange rate or change without prior notice

Seat Headrest Covers

Change China Southern Airlines into your brand plane

The seat headrest cover refers to the pillow directly located above the cabin seat. The entire cabin is neatly arranged, giving the passengers a strong impact as if they were immersed in the brand. With 100% arrivals and long travels of more than 1.5 hours, the headrest covers deliver excellent publicity results.

Rear Headrest Cover: W 20cm x H 13cm
Front Headrest Cover: W 20cm x H 10cm

Airplane Tray Tables

Directly to the heart with folding and unfolding

The seat headrest cover refers to the pillow directly located above the cabin seat. The entire cabin is neatly arranged, giving the passengers a strong impact as if they were immersed in the brand. With 100% arrivals and long travels of more than 1.5 hours, the headrest covers deliver excellent publicity results.

Rear Headrest Cover: W 20cm x H 13cm
Front Headrest Cover: W 20cm x H 10cm

Airplane Boarding Passes

Always in Hand, Path to a Sticky Brand

The boarding pass a passenger’s for security check-in and boarding.

The media accompanies the passenger as he/she collects tickets, checks-in baggage, goes through security checks, waits and boards, claims baggage, etc., for as long as 6 hours, repeatedly exposing the ad to the passenger.

The media is distributed in the airport departure hall, and could specifically target customers from certain departure cities, a feature that other media does not possess.

Regular Size: W 203mm x H 83mm

Ticket Envelope

We Have a Way to the Elite

A ticket envelope is a paper envelope for passengers to keep boarding passes and security related documents.

The envelope mainly targets China Southern Airline’s Gold and Silver Card customers in the VIP lounges, and is the preferred contact media to penetrate into gold collars and elites.

Airport VIP Lounge Electronic billboards

Direct Access to the Elites

The lounge covers more than 25,000 first-class passengers, China Southern Airlines Pearl Gold/Silver Card members, and China Southern Airlines and SkyTeam Alliance members.

It is the preferred method to directly access the upper class and the elites

15 seconds/time, 120 times/day

Airplane Body Painting

Information Tipping Point
Phenomenal impact

A mobile outdoor media platform with striking visual tension. Long delivery cycles, frequent penetration among key cities across the country would help your grow its influence exponentially